I am a Revenue Operations and GTM Analyst who builds simple, reliable systems that lift
reply rate and pipeline quality. I connect data, process, and tools so sales teams spend less
time wrestling CRMs and more time talking to the right buyers.
What I bring
● Signal based outbound using Clay. I design enrichment flows that score ICP fit and
trigger the right next step.
● CRM architecture. Clean lifecycle rules, lead routing, and SAL and SQL tracking that
teams can trust.
● Reporting that drives action. Dashboards for pipeline health, conversion, activity, and
forecast accuracy.
● Enablement that sticks. Short playbooks and battle cards tied to real signals so reps
personalize fast.
● Documentation and QA. Clear SOPs and guardrails so the engine scales without
breaking.
How I work
● Hands on. I build, test, and iterate with the team.
● Practical. I choose the smallest process that gets the result.
● Data first. I remove noise and standardize fields before automating.
● Partner mindset. I work well with SDRs, AEs, and leaders, and I communicate clearly.
Tools
HubSpot, Salesforce, Clay, Apollo, HeyReach, Smartlead, Instantly, Trellus, Make, Zapier,
Google Sheets, Notion, N8N
Certifications
Clay Inbound and Outbound Automation
HubSpot Platform Consulting, Inbound Sales, Guided Client Onboarding, Data Integrations,
SEO, Digital Advertising, Salesforce Integration, Sales Enablement
Triple Session micro credentials in coaching, demos, objections, and prospectingMore...
Anushca Claassens
Outbound Operations Manager@FullFunnel
Verified
Anushca Claassens is the Outbound Operations Manager at FullFunnel, where she leads a dynamic team in optimizing sales outreach strategies. With over 8 years of experience in sales operations, Anushca excels at integrating innovative technologies to enhance lead generation and conversion rates. Outside of work, Anushca enjoys hiking and exploring new culinary experiences.More...