Brendan Lawler is a dynamic leader with extensive experience in operations, logistics, and organizational transformation. He currently serves as Senior Director of Strategic Operations at FreightPlus, where he has played a pivotal role in scaling the company from a startup to a national logistics provider generating over $70M in annual revenue. Brendan has led major organizational realignments, overseeing 230% workforce growth, managing a $70M P&L, and implementing rigorous operating cadences that drive accountability and visibility across the business. He also spearheaded cost-to-serve initiatives, reducing operational expenses by more than 12 percentage points through process improvements and automation, and launched FreightPlus Insights, a customer-facing platform that delivers data-driven visibility and cost transparency.
Prior to FreightPlus, Brendan was an Operations Excellence Manager at Amazon, where he partnered with regional directors to optimize key performance metrics across safety, quality, cost, and delivery accuracy. He led network-level process changes that improved throughput by 44.7% and generated more than $18M in annual savings. Additionally, he directed the transformation of the Northeast dispatch process, introducing automation and robust SOPs that reduced waste and saved Amazon over $22M annually.
Brendan began his career as a Company Executive Officer in the United States Marine Corps, where he was recognized with the Navy and Marine Corps Commendation Medal for driving process improvements during experimental exercises and contingency deployments. He oversaw a 24-hour operations center spanning 7,200 square miles, coordinated multinational joint training exercises, and advised senior military leaders on tactical and operational planning.
He holds a Bachelor of Arts in History from Bowdoin College, where he captained the varsity football team and earned Academic All-NESCAC honors.
Brendan brings a unique blend of military leadership, operational excellence, and business acumen to his wMore...