With several years of experience as an Art Director, then as a Creative Lead — in agencies, in-house, and now independently — I believe I have the expertise and creative vision you're looking for in an Art Director.
What drives me is imagining a concept and bringing it to life — surrounding myself with the right talents, acting as a conductor from ideation to execution, setting the pace and energy to align a team around a shared vision.
Making the magic happen is more than a creative process — it's what truly excites me.
As an Art Director, I’ve led the creative production of numerous fashion, beauty, and accessories shoots for brands such as Mac, Puma, Birkenstock, and Crocs. From initial concept and moodboarding to brand presentations and production, from casting and set design to styling and makeup recommendations, from pre-production meetings to shoot direction and post-production follow-up — I love turning ideas into powerful visual stories.
For the past three years as a freelancer, I’ve been working across branding, social content creation, illustration, and more — from print to digital, I’ve developed a truly 360° creative approach.More...