Chief Executive Officer, Business Analyst, Cybersecurity Analyst, HR Consultant & People Management, Author, Speaker & Host.
President of ICCCM , Founder AGCCCIMore...
Emilie Roussety
Product Designer
Verified
I am a Senior Product Designer and UX Strategist with over 10 years of experience in design, including 5 years in the banking sector where I specialised in payments and mobile applications. My career spans both in-house and agency environments, giving me a solid foundation across industries such as fintech, energy, consulting, and e-commerce.
Since shifting into freelancing, I’ve partnered with startups, scaleups, and corporates across EMEA, MENA, and the US, with a strong focus on tech and fintech. My expertise lies in bridging business goals with user experience, aligning product strategy with measurable outcomes, and simplifying complex challenges into clear, human-centred solutions.
Key Achievements
- Banking & Fintech: Led UX for mobile payment solutions in a major bank, improving transaction flows and customer adoption.
- SaaS & Startups: Supported cross-border payments and financial platforms in Africa, driving onboarding redesigns, dashboard creation, and customer journey mapping.
- Energy & Sustainability: Designed a gamified web app for Engie that motivated users to adopt sustainable energy habits.
- Global Clients: Delivered strategic design systems, websites, and dashboards for consulting firms and startups, boosting consistency, visibility, and customer trust.
- Thought Leadership: Built a growing presence on LinkedIn, and Medium, publishing content on UX strategy, fintech design, and customer experience, positioning myself as a hybrid of CX and product leadership.More...