Digital Platform Customer Experience Lead@FNB South Africa
Verified
Buyisile Maseko is a seasoned Solutions Strategist with 10 years of experience in Financial Services Sector with South Africa’s most innovative bank. With a proven track record of driving business growth and transformation, she brings a strategic mindset and deep industry knowledge to every engagement.
Her expertise lies in developing innovative business and digital strategies, conducting in-depth customer research, and implementing user-centric design principles. Leading digital transformations in all thing’s customer-facing within a company’s digital platforms. This including understanding customer needs and behaviour, conducting research, and analysing data to understand what customers want and need from the digital platforms and aligning those insights with the organisation’s digital platform strategy.
Buyisile Maseko holds a Master’s in Business Administration (MBA) from the University of the Witwatersrand focusing on Business Innovation, Industry Foresight and Future Business Strategies. She is passionate about leveraging data-driven insights to inform strategic decisions and create sustainable competitive advantages.More...