I am a senior Human Capital leader with 20+ years of UAE and GCC experience, I have led human capital transformation across private equity, consulting, FMCG, engineering, and consumer-facing
organisations. I bring a proven ability to build HR functions from the foundation level, manage AED 25M+ annual HR budgets and AED 4M monthly payrolls, and act as a trusted advisor to executive leadership on people strategy, performance, and
governance.
In my last role as Head of Human Capital & Workplace Services at Gulf Islamic Investments, I lead HR, administration, IT, and workplace services across the UAE, India, and KSA, ensuring governance, cost control, and regulatory compliance across
five subsidiaries. I established organisational structures, job architecture, and reporting frameworks within the first 90 days and designed and implemented 16+ HR policies and procedures in collaboration with Legal and Internal Audit. I delivered full HR digitisation through Odoo, improving employee lifecycle efficiency, payroll accuracy, and data integrity. Partnering closely
with the Group CFO, I cascaded KPI frameworks into measurable performance dashboards while reducing recruitment costs by 15%, shortening time-to-hire by one month, and successfully recruiting 18 employees, including 5 UAE nationals, achieving
Emiratisation compliance.
Previously, across leadership roles at Buro Happold, SIG Group, KPMG Lower Gulf, and Wrigley (Mars), I consistently delivered measurable impact in performance management, rewards governance, workforce planning, and employee relations. Key
outcomes include improving appraisal completion rates from 80% to 90%+ across a 1,800-employee workforce, leading a WTW job grading programme impacting 350 employees across four countries, maintaining 3–5% employee turnover, and
managing complex, high-risk employee relations investigations in coordination with internal and external legal counsel.
I bring deep expertise in HR strategy, organisation transformation, HRIS implementation (SAP SuccessFactors, Odoo), GCC lMore...
Hassan Aftab
CEO & Founder@H2O Marketing Management
Verified
Hassan Aftab is the CEO and Founder of H2O Marketing Management, where he drives innovative digital strategies to help brands thrive in competitive markets. With over a decade of experience in marketing and business development, Hassan is passionate about leveraging technology to create impactful customer experiences. He holds an MHRM from the Abu Dhabi University, UAE, and is a frequent speaker at industry conferences. Outside of work, Hassan enjoys exploring new cuisines and hiking with his family.More...
Sheikha Cassam
flight attendant@Emirates
Verified
Experienced Flight Attendant since 2014, fluent in English and Portuguese, with a strong background in customer service, safety, and in-flight operations.More...