Kurt Van Etten is an accomplished Product Management Executive with over two decades of leadership experience in enterprise and consumer product management, specializing in SaaS, information security, and Agile methodologies. With a strong operational mindset and a collaborative leadership style, he excels in driving strategic initiatives, breaking down silos, and implementing best practices to enhance product and organizational performance.
At Resilience and SecurityScorecard, Kurt led transformative changes that significantly improved customer engagement and retention. By introducing persona-based workflows and leveraging tools like Google Analytics, he effectively increased engagement metrics and reduced customer support challenges. His focus on customer-centric strategies and proactive problem-solving redefined organizational approaches to user experience and trust.
As Chief Product Officer at RedSeal, Kurt spearheaded a critical pivot from legacy on-premises solutions to SaaS-based cloud security, enabling the company to stay competitive in a rapidly evolving market. His strategic vision led to innovations such as an early adopter program and a managed service pilot, which significantly boosted retention and expanded revenue streams. Earlier in his career, Kurt was instrumental at Symantec and PayPal, where his innovative methodologies, such as Lean Startup principles and cross-functional collaboration, delivered measurable improvements in product strategy, partnerships, and customer satisfaction.
With a foundation as a U.S. Marine Corps officer and academic credentials from the Kellogg School of Management and the U.S. Naval Academy, Kurt brings discipline, strategic thinking, and an unwavering commitment to excellence. He continues to be a passionate advocate for fostering collaboration, driving change, and building products that solve real-world problems.More...