Head of Go-To-Market Strategy@Attune Insights, Inc.
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✨ B2B SaaS Go-to-Market Leader. Co-author of Forget The Funnel. Currently helping build and scale Attune (attune.co), a financial health analytics platform.
✨ 10+ years' experience establishing and scaling SaaS Go-to-Market motions. Deep expertise in product positioning & messaging strategy, new user activation, product adoption, and increasing customer LTV.
✨ Co-founded Forget The Funnel in 2017: a B2B SaaS growth consultancy that helps recurring revenue businesses turn customer value into revenue-generating outcomes. Privileged to work with great companies like Bitly, Linktree, Invoice Simple, Postman, SparkToro, Sprout Social, and so many more. ➡️ forgetthefunnel.com
✨ Many years ago, was #2 hire and former Director of Marketing at Calendly. I helped take the company from pre-revenue to its first ~$4MM ARR, and from 3 people to ~30.More...