Storytelling has always been my passion, driving me to inspire action and create change. I began my career as a TV journalist, uncovering truths and sharing stories impacting local communities. This journey led me to corporate communications, where I partnered with the news media to amplify compelling health and medical stories for broader audiences. I have led rebrands, name changes, mergers, and crisis management, protecting and strengthening corporate reputations in the process. I hold a B.A. in Broadcast Journalism with the Walter Cronkite School of Journalism at Arizona State University. I have received awards for storytelling through blogging and digital publications, advocating for youth, and promoting traumatic brain injury research.
Here are the four pillars that tell my story of success.
Brand Strategy
◆ Proven track record driving quantifiable brand equity for mission-based organizations.
◆ Specialist in crafting narratives that reflect a brand’s ethos and resonate with key audiences.
◆ Developed and executed research-driven marketing strategies, increasing brand awareness, including a 21-point boost achieved through a corporate rebranding initiative.
Strategic Corporate Communications
◆Deployed integrated marketing strategies across multiple platforms enhancing employee, member, and customer engagement.
◆Navigated large, geographically dispersed matrixed organizations in regulated industries, effectively penetrating new markets and ensuring clear and consistent messaging across all channels.
◆Directed award-winning “first” initiatives including first Healthy You blog attracting 1.2M new users, still thriving today.
Public Relations/Media Relations
◆ Directed strategic PR campaigns and managed both internal teams and external agencies to achieve remarkable results, including a 210% increase in media hits.
◆ Pushed the boundaries of storytelling on emotionally charged topics to catalyze movements and inspire action, including facilitating media relations strategies that influenced the passaMore...