I am a results-driven consultant and growth catalyst with 22 years shaping global brands across multicultural markets. I translate consumer insights into bold brand strategy, high-impact campaigns, and go-to-market plans that boost brand equity, market share, and ROI. I have led global transformation programs across multiple markets for AB InBev and held leadership roles at Unilever, L’Oréal, and WPP. I am passionate about building high-performing teams and fostering cultures focused on execution and data-driven decisions. I have driven agency-level transformation as VP of Operations at FCBNL, elevating efficiency and cross-functional alignment, and I accelerated speed-to-market by automating digital asset production through streamlined workflows and AI tools. As Marketing Director for AB InBev Chile, I focused on competitive disruption with data-driven growth strategies for 13 brands, securing market share (+2pp), strengthening brand power (+1pp), and boosting EBITDA, while positioning Corona Beer as the #1 Brand Power in Chile for three consecutive years. I also led a 21-person team, raising marketing engagement from 76% to 100%. Earlier, I co-created a department to accelerate digital culture and brand performance across multiple markets (Colombia, Peru, Ecuador, Chile, Paraguay, Bolivia) and partnered with Meta and Google to stay ahead of trends. I developed a comprehensive ROI model to quantify impact and managed an annual budget of USD 12M. My work has been recognized with Cannes Lions awards (Gran Prix Tienda Cerca ’21; Bronze Telmex, Silver for Radio Disability ’11). I previously drove Dove Hair Colombia’s relaunch at Unilever and led strategic brand initiatives across LATAM for Maybelline and other global brands. I hold an International Certification in Ontological Coaching for Leaders & Corporations (Newfield Consulting, 2024), a Digital Degree (C.E.S.A, 2015), and a BBA in Financial Marketing (C.E.S.A, 2000). I am fluent in Spanish (native) and English (C1). My core strengths include Brand Building, InMore...