I’m a growth-focused operator who builds and scales digital products across media, tech, and culture. I’ve served as CMO / Head of Marketing for two companies, combining strategic oversight with hands-on execution across growth, monetisation, and product.
At Combster, a US-focused pop culture media platform, I scaled the business from launch to 150,000+ monthly users and co-led a $2M+ seed raise. I led the full growth stack: running Meta, Google, and TikTok campaigns, organising influencer and creator activations, and securing PR coverage in Fox News, AP, and Business Insider. I also built an AI-driven content system that replaced a full operational function, increasing output 5x while significantly reducing overhead.
Currently, at Fame5, I lead marketing, product strategy, and operations, building the company’s business infrastructure from the ground up. This includes developing the business plan and financial models (CAC, LTV, revenue), and designing monetisation systems and user lifecycle frameworks that drive predictable, data-informed growth.
Alongside this, I work on projects with Universal Music (UK) as an Executive Producer and A&R, managing international collaborations, budgets, and multiple stakeholders across fast-moving, high-pressure environments.
I’m typically brought in to structure growth, build monetisation systems, and align product with user behaviour—then execute across the stack to make it work in practice.More...