Right after graduating in 2013 from FIU (Florida International University) with a double major in Marketing & International Business, Pierina started her career in the music business in SeitrackUS, the US management agency of Ocesa/LiveNation Mexico, as Marketing Coordinator, in charge of developing social media and digital strategy to support of tours, ticket sales and to work closely with the communications team coordinating promotional budgets and logistics.
A year into the job she was promoted to Director of Digital Marketing, in that position she worked with artists, key label executives and the communication area to develop compelling marketing strategies, budget, implement them and analyze results.
Pierina subsequently accepted a position at Warner Music Latin as Artist Relations & Strategy Senior Manager, where she created and implemented campaigns for artists such as Danny Ocean, Justin Quiles, Sofia Reyes, Jesse & Joy, and Keytin among others, integrating measurable on and offline campaigns to meet goals around consumption and artists awareness.
In 2022, she accepted an offer from WK Records in the position of Artist Strategy, Marketing and Digital Director, where she defined the marketing strategy of the artists signed to the label, managed sales and DSP operations, handled marketing, advertising and digital campaigns and lead business intelligence, audience development and data management.More...