With over 15 years of experience in the digital media and advertising industry, I am a seasoned leader and strategist who helps clients achieve their goals and grow their businesses. I am currently the Managing Director at The Ad Lab, a consultancy that provides commercial strategy services to media companies, publishers, and advertisers.
My expertise lies advertising, marketing, product development, and innovation. I have successfully launched, managed, and scaled multiple advertising products and platforms, working with global and local partners and stakeholders. I have also led and facilitated strategic workshops, reviews, and projects for executive teams, delivering insights, recommendations, and action plans. I am passionate about creating value for my clients and the industry, and I enjoy collaborating with diverse and talented teams.More...
Melissa Green
Advisory, Non-Executive Director
Verified
Melissa Green is a seasoned Advisory and Non-Executive Director with over 20 years of experience in steering large companies and professional sporting club through transformative growth and strategic pivots.
Known for her visionary leadership and adeptness in risk management, Melissa has played a pivotal role in enhancing corporate governance and fostering sustainable innovation across diverse industries. Her 10 year tenure at Meta saw a +20% increase in business growth in 2024, underscoring her ability to align corporate strategy with market demands.
Melissa's commitment to mentorship, including personal goal setting and diversity has also led her to spearhead initiatives that empower emerging leaders in the tech sector.More...
Ellice Holland
Technical Writer@Self Employed Consultant
Verified
Ellice is a senior consultant bringing over 17 years’ writing, strategic communications and project experience to the Big Sky team. She has worked for government, private and not-for-profit organisations developing a range of outputs for diverse audiences. Her experience in the healthcare sector spans stakeholder engagement, government and media relations, strategic communications, project management and technical writing for organisations such as NSW Health, Pfizer, Sanofi, Biogen, Neuroscience Research Australia and the Australian Nuclear Science Technology Organisation.
She began her career as a journalist and producer with a focus on science and health journalism and has worked for top tier media organisations including the ABC, Sydney Morning Herald and Deutsche Welle in Germany.
She has a Master of Arts in Journalism from the University of Technology Sydney and a Bachelor of Biological Sciences from La Trobe University in Melbourne.
Ellice is passionate about public health and innovative tech solutions that improve patient outcomes.More...
Vasko C
Solutions Consultant
Verified
Vasko is a passionate retail and eCommerce technologist with over 20 years of experience. A commercially astute strategic thinker with a strong track record for delivery by creating and communicating an inspiring strategy and consumer experience vision.
Vasko has deep experience in consumer behaviour and integrated technologies assisting merchants to reach their retail capabilities and connect with their customer base.
A self aware thought leader having fielded executive leadership positions both as a retailer in start up’s and Fortune 500 companies, and recently representing solution providers in the retail consultancy space.More...