I’m a creative strategist, brand builder, and product thinker who works in the space where culture, design, and actual human behaviour meet. I build things that feel good, work well, and matter — from travel-tech (dotdotdot) to sound-therapy (ALTAR) — while helping brands cut the bullshit and focus on what actually moves people.
I’ve spent years working with national and global brands across performance, brand, and product, turning messy problems into clear direction and work that actually lands. I’m obsessed with craft, allergic to generic, and motivated by building things people genuinely want to use.
Right now, I’m splitting my time between launching new products, shaping brands with real taste, and helping companies stop wasting time on the wrong work.More...