Daiquiri Ryan Mercado, Esq. is a Tejana and first-generation lawyer, social impact advisor, and storyteller who believes in the power of community and representation. She is the Founder & CEO of éxito & co., a community engagement, advocacy strategy and marketing firm that helps mission-driven organizations, foundations, and small businesses share their stories, reach their audiences, and grow their impact. Her work combines advocacy, creativity, and strategy to help leaders and changemakers connect with their communities in meaningful ways.
Daiquiri’s work and perspective have been featured in The Associated Press, CNET, and Rolling Stone, and she has been recognized nationally for her leadership on issues like progressive advocacy strategy, media representation, technology, and digital rights. She is a proud graduate of Arizona State University and The George Washington University Law School, and lives in Alexandria, Virginia, with her husband, José, their son, Gael, and their two dogs, Lupita and Lucy.More...
Maria Mercado
Director of Advocacy@éxito & co.
Verified
Maria (she/ella) is a strategist, writer, and creative leader dedicated to advancing social justice through storytelling and movement-building. She brings more than five years of experience designing campaigns, managing communications, and shaping strategies that drive meaningful, measurable change. A proud daughter of Mexican immigrants from Northern California, Maria’s work is rooted in community, creativity, and collaboration.More...