Bruce M Friedman. Bruce is the retired Founder, Chairman and CEO of Evergreen
Consumer Brands (ECB) and Evergreen Licensing.
ECB is a fully integrated consumer products company that designs, manufactures, and distributes
quality health and beauty care, oral care, and cleaning products around the globe. ECB owns
various Trademarks to include, Salon Selectives, Daily Defense, Silkience, Lavoris, EarthScents,
Tame, Pearle and Spa Haus. The Evergreen licensing portfolio has included Barbasol, PureSilk,
Nickelodeon, Power Rangers, Angry Birds, Peanuts, Cinderella, Snow White, Peter Pan and
Dubble Bubble. ECB brands and licenses sell worldwide and have generated sales of more than
$500 million across all classes of retail trade in over 50,000 retail doors. Bruce was the founder
of Charles Flora Consumer Products in 2003 which merged into ECB in 2007. Bruce retired
from Evergreen Consumer Brands (ECB) in 2020 to focus exclusively on Evergreen Licensing.
Since 2021, Evergreen Licensing has focused on the snack food space, acquiring licenses
including Skippy Peanut Butter (Hormel), Hostess Brands, Dippin Dots and MoonPie.
Prior to founding ECB and Evergreen Licensing, Bruce was Co-founder, Director and President
of PartMiner International. PartMiner is a global supplier of electronic components. PartMiner
also maintains the industry’s leading on-line procurement tool with more than 150,000 registered
users in over 100 countries. Bruce established a sales organization for PartMiner in 13 countries
with over 500 employees. Since 2000 Bruce has sold a substantial portion of his PartMiner
equity as the company has raised more than $150 million in private equity
investment. www.partminer.com. Prior to PartMiner. Bruce was founder and President of
Certified Industries International (CII). CII was the exclusive importer and distributor of Corona
Extra beer into the FSU. Bruce lived in Moscow while establishing Corona Extra as Russia’s
number 2 imported brand of bottled beer (behind Heineken).
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