Managing Director@International Business Development Center
Verified
Senior Business Development, Trade & Investment Promotion Leader with 25+ years of experience driving market entry, bilateral trade growth, and strategic partnerships across the Middle East, North Africa, and GCC.
I have led and supported cross-border commercial initiatives across 6+ countries, working closely with government entities, consulates, chambers of commerce, and multinational companies to unlock investment opportunities, expand exports, and resolve complex market-entry challenges. My work spans high-impact sectors including infrastructure, mining, education, agribusiness, advanced manufacturing, technology, and industrial development.
As Managing Director of an international business development consultancy, I advise foreign investors and local companies on market-entry strategy, feasibility studies, regulatory pathways, partner matchmaking, and export expansion, supporting growth into Egypt, GCC markets, Europe, and Asia.
Previously, as Senior Business Development Manager at the Australian Trade Commission (Austrade), I:
• Promoted Australian exports across Saudi Arabia, Egypt, Bahrain, Oman, Yemen, and Sudan
• Designed and executed sector-specific market strategies and trade missions
• Delivered high-value B2B matchmaking programs and government-level engagements
• Strengthened long-term bilateral trade relations through sustained stakeholder management
• Earned multiple government awards for performance and professional excellence
Earlier in my career, I established new regional trading arms, secured exclusive agency agreements with international manufacturers, and built strong commercial networks across construction, automation, IT, and industrial sectors.
I am known for combining strategic insight with hands-on execution, strong stakeholder credibility, and the ability to convert market intelligence into measurable commercial outcomes.
Core focus areas:
Business Development • Market Entry • Trade & Investment Promotion • Regional Growth Strategy • Government & Institutional Relations • Strategic PMore...