Michal Bubeníček
Entrepreneur, Marketing Strategist, and CEO of Etnetera Motion
Michal Bubeníček is a seasoned expert in marketing communications, with over 12 years of experience leading innovative campaigns for global brands like Škoda, Nivea, and Pepsi. As the CEO of Etnetera Motion, Michal has spearheaded the agency’s transformation into a creative powerhouse, focusing on cutting-edge strategies that blend AI, cultural insights, and digital innovation.
A graduate of Charles University with a Master’s in Strategic Communication and certified in Digital Marketing Strategy from Harvard University, Michal combines academic rigor with hands-on expertise. He has expanded his agency’s footprint internationally, collaborating with top-tier clients and tech-driven partners in Australia.
Beyond the agency, Michal is a thought leader in AI marketing and an influential voice in the industry through his podcast, Mike:ON, which explores trends in branding, technology, and influencer marketing. He also shares his insights as a lecturer at Charles University and inspires the next generation of marketers.More...