As Executive Director, Enterprise Marketing Technology Anthony is responsible for developing and leading skincare & make-up omnichannel customer experience strategy and execution enabled by technology. This includes build and evolution of Origins, Too Faced, & Smashbox global brand’s AR/AI, digital media, clienteling, virtual make-up try on & skin diagnostics consumer technology initiatives contributing to +30% average increase in purchase conversion and +20% higher average cart value. In addition, Anthony oversees the Estee Lauder Companies enterprise wide Marketing Technology portfolio (credited with driving $225M in revenue for the company / valued at +$25 million).
Prior to joining Estee Lauder Companies, Anthony spent over 6 years at Verizon, most recently as the Director, Omnichannel Customer Experience Product Management where he launched Verizon Up (Verizon's first customer rewards program) that increased sales revenue by +35% and boosted +15% Net Promoter Score, brought to market the Mix & Match Verizon Wireless’ plans generating +$10 billion in revenue, and set the chief Customer Experience (CX) strategic direction.
Prior to Verizon, Anthony spent 11 years with Starwood Hotels & Resorts, where he worked in loyalty program operations helping roll out new benefits. He also served as Product Manager of Starwood's home-grown customer personalization and guest need management system, and as the Digital Product Owner of the SPG app launched the hospitality industry's first truly keyless check-in experience. Anthony received his bachelors from Pace University.More...
Heather Roetman
Executive Director of Global Technology@Estée Lauder Companies