Hi, I’m Shakira Baboun — a creative marketer with a background in graphic design and entrepreneurship. I launched my first business, a coffee shop, right out of college at 18, and haven’t stopped building since. After relocating to Miami, I joined my family’s beverage company, EQUO BEV LLC, where I’ve served as Chief Marketing Officer. Over the years, I’ve led brand strategy, creative direction, and product launches in the wellness and beverage space. I’m certified in plant-based nutrition from Cornell University and passionate about building brands that are both conscious and compelling. I love exploring new ideas, spotting emerging trends, and creating products that resonate with real people — starting with what works for me.More...