Brand marketer with 10 years expertise in strategy, visual identity, and communications, for global FMCG brands.
My hybrid experience in strategic and project leadership roles blends sharp commerciality, rigorous analysis, and creative instinct for a fresh yet pragmatic perspective.
Complex, messy problems that are screaming out for clarity are the kind of thing I get strangely energised by, able to spot inefficiencies and unspoken dynamics and diplomatically drive appropriate change across all levels of a business.
My knack for streamlining processes and devising efficient systems means I can complement strategic and project leadership with an attention for detail and strong administrative standards.
I’d love to hear from you if you feel my experience may tick one of your boxes! Please reach out for support with the following:
• Brand & commercial strategy
• Creative strategy (aiding visual identity development)
• Communications strategy & channel planning
• Project management & leadership
• Beverage brand consultancy (in particular CSDs, Dairy, Dairy alt, Beer, Alcohol Free Beer & Brews, Emerging categories, Alcoholic/ready to drink, Tea)
• Personal Care brand consultancy (in particular Hair Care, Beauty, Shaving, Anti-perspirant)
• Home Care brand consultancy (in particular Cleaning & Laundry)
• Design to print processes & management
• Business development support
• Administrative support
• Consumer, Customer, Category and Cultural trends research
• Quantitative & Qualitative research
• Content planning
• Social media strategy
• Article/blog copywriting
• Brief writingMore...