Senior Consultant, Marketing and Social Media@Employera
Verified
Marketing Leader. Storyteller. Social Media Pro. Helping to bridge the gap between what what you tell the outside world and what your consumers believe.
Imagine being in the audience when the leadership team at Blockbuster Video stated “We don’t see Netflix as a threat to our business model.” Chris was there that day, and the moment forever marked a turning point in his beliefs about vision, strategy, corporate culture, and “seeing around the corner.” For the past thirty years, Chris has led broad and diverse teams across several industries under pressure, including spirits, restaurants, retail and mobile technology. After years in people strategy and talent marketing, he took his vision to brand marketing, where he championed a reinvention of social media for both the Chili’s Grill & Bar brand and OnePlus North America, infusing a long lost sense of humor, authenticity, and brand voice into their national platforms, spearheading strategies to foster brand love through engagement and community. During his thirteen year tenure with Brinker brands, he was the guiding force behind the design and development of experiences that connected ChiliHeads to the deeper meaning behind why we work. A student of Gallup and a certified Strengths coach, his love for all things engagement brought him full circle to Gallup research and the link between great leaders and wellbeing. He encouraged Chili’s to bring “The 5 Essential Elements of Wellbeing” forward as a platform to ignite a movement, where it is still used to this day. A storyteller at heart, Chris is a student of culture and is uniquely plugged into the reality that consumers and teams are expecting more from companies—more appreciation, more values, and more meaning. The importance of telling a strong story can no longer be underestimated. He understands how to shape the deep authenticity and connection necessary to deliver on these new realities. From brand narratives to brand persona, brand strategy to digital storytelling, social media to leadership communication, More...