A data-driven marketer with strong commercial acumen, I’m passionate about solving complex problems that drive sustainable growth. My experience is in technology driven scale-ups (primarily SaaS) and I love the fast-paced ever changing nature of these environments.
With a background as a structural engineer, I’m a builder at heart, and am energised by coming in and building teams and systems that drive repeatable and sustainable growth. I learnt as an engineer that you need to understand a problem deeply through first principles, and I apply this methodology to B2B growth problems, by getting to the root cause through qualitative and quantitative analysis, then designing solutions through an iterative process.More...