Juan Valderrama is the Founder of Second Look, a consultancy that helps Venture Studios, VCs, and founders validate assumptions before they become expensive. With over 13 years of experience across brand strategy, innovation, and growth, Juan has worked with startups and established companies in Latin America and beyond — leading projects that bridge consumer insight with business decisions.
Before founding Second Look, Juan held strategic roles in marketing and innovation, building a career defined by turning ambiguity into clarity. His work sits at the intersection of research, strategy, and execution — helping teams move faster with more confidence.More...