Zilola Melieva is a Marketing Specialist at UMA Fashion, where she leads digital campaigns that connect contemporary style with socially conscious consumers. With a background in brand strategy and data-driven performance marketing, she has helped UMA increase online sales and engagement across key markets. Zilola collaborates closely with design and merchandising teams to translate seasonal collections into compelling storytelling across social, email, and retail channels. Passionate about sustainable fashion and emerging trends, she uses insights and experimentation to keep UMA’s brand voice fresh, relevant, and customer-focused.More...