Gaana Bhat
Founder & CEO @The Edi Archive | Content Creator | Ex-Yahoo Manager | Brand Builder
Startup Founder · Brand Designer · Project Manager · UGC Creator · Web Developer · Mentor
About Me
I’m a founder, creator, and former Yahoo manager with over a decade of experience across technology, advertising, and brand building. My journey spans:
Leading 25+ global support engineers at Yahoo, saving $5M revenue.
Building The Edi Archive, a dopamine-packed fashion brand with collectible packaging and deliveries to 800+ cities.
Creating high-performing websites (my own portfolio, Shopify stores, and client brands).
Producing impactful content - from acting reels and UGC for brands to business storytelling and course videos.
I thrive at the intersection of tech, design, and storytelling, whether it’s scaling teams, launching brands, or creating content that sells.
Skills & Tags
1. Startup Founder
2. Brand Designer
3. Content Creator (UGC, reels, short-form strategy)
4. Web Developer (Shopify, portfolio sites)
5. Technical Project Manager
6. Growth & Marketing Strategy
7. Acting · Scripting · Editing
8. Ad-Tech & Production Support (Ex-Yahoo)
📌 Highlights
1. Founder of The Edi Archive - India’s disruptive fashion D2C label with gamified unboxing.
2. 10+ years in tech & advertising – Infosys (Apple Inc.) → Yahoo US → Yahoo Bangalore → Manager.
3. Built and led global teams (APAC/EMEA support expansion, 25+ direct reports).
4. Delivered content for brands – UGC campaigns, storytelling reels, lifestyle shoots.
5. Web & portfolio builder – Designed and launched websites for my own business + other brands.
Workshop creator & educator – Teaching entrepreneurship and side-hustle playbooks.
Looking for
Freelance / side gigs in:
1. Content creation & UGC (acting, reels, editing)
2. Web & Shopify setup (branding, eCommerce, portfolio sites)
3. Marketing strategy & storytelling
4. Project/Team consulting (tech support, operations, ad-tech insights)
I bring the rare blend of a startup founder, ex-corporate leader,More...