I am an award-winning Creative Director with over a decade of international experience in marketing, advertising, social media marketing, branding, and content creation.
Having worked at 4A agencies like Golley Slater and BBDO, some of my clients include The British Army, M&M’s, Uber Eats, ASUS, BenQ, Gogoro, Quanta Computers, Viewsonic, KYMCO, and Tesla.
In 2020, I wrote and directed a short film for the Penghu Tourism Bureau, titled Islands of Your Dreams, which won Platinum at New York’s MUSE Creative Awards.
One of the highlights of my career was leading a team to develop naming, logo, and branding for Uber Eats' pilot “Dark Grocer” supermarket in Taiwan – "Youshi."
My recent project, FLOW (flowbottle.io), is a product that I have developed in partnership with my long-time client – an eco-friendly materials producer. I led the entire process, from product design and brand development to marketing strategy and digital — resulting in FLOW, a 100% biodegradable refillable bottle brought to the market. This also involved brand positioning, content creation, digital marketing, and B2B sales pitch decks.
FLOW – brand and product developed from scratch – is a great example of my complex skill set and experience.
I have served as a judge and mentor at the international advertising festival (M)ADSTARS in 2017, 2018, 2022, and 2024 and as a judge for the WINA 2023 Awards in Dubai.More...