Paola López is the UX Lead at Strategic Point SAS, where she drives the end-to-end design vision for complex B2B digital products. With over 7 years of experience in user research, interaction design, and design systems, she specializes in turning ambiguous business challenges into intuitive, high-performing experiences. Paola partners closely with product and engineering teams to align user needs with measurable business outcomes, consistently improving key metrics such as task completion and customer satisfaction. A frequent speaker at regional UX conferences, she is also passionate about mentoring emerging designers and building inclusive, user-centered design cultures.More...