Talia Patterson, as a Digital Media Specialist, is responsible for developing, implementing, and managing marketing campaigns that promote the company and its products and/or services. She plays a major role in enhancing brand awareness within the digital space, driving website traffic and acquiring leads/customers. Talia also identifies and evaluates new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.More...