Alicia Rance is the Marketing Director at United Auto Racing Alliance, where she spearheads brand strategy and marketing campaigns to attract sponsors. In addition to owning an event planning company and over a decade of experience in content marketing, Alicia excels in crafting compelling narratives that drive engagement and build brand loyalty. Her innovative approach has consistently delivered impressive results, elevating the company's presence in the competitive auto racing industry. Outside of work, Alicia is passionate about motorsports and enjoys attending racing events worldwide.More...