As a seasoned professional with extensive experience in technology, ecommerce, and digital marketing, I currently serve as the Director of Technology, Ecommerce, and Marketing, where I oversee IT infrastructure, ERP systems, and drive our digital marketing strategies. My career is marked by entrepreneurial leadership, market foresight, and a consistent track record of achieving exceptional results.
Key Accomplishments:
Omni-Channel Brand Leadership:
Founded and led a successful omni-channel brand, crafting a multi-threaded sales strategy that includes wholesale, pro sales, in-store retail sales, email marketing, and customer retention.
Established strategic partnerships with major e-commerce platforms, significantly amplifying market reach and maintaining top-tier customer ratings.
Global Expansion and Integration:
Built extensive global relationships with agencies and developers, facilitating collaborative endeavors and expanding the company's reach and capabilities.
Seamlessly integrated and streamlined B2B e-commerce strategies following multiple acquisitions, enhancing operational efficiency and profitability.
Innovative Digital Solutions:
Pioneered the development and automation of bespoke online customer portals for industry-leading brands, driving efficiencies in customer service and sales.
Led successful influencer campaigns and implemented cutting-edge SEO strategies, achieving significant organic traffic growth and brand presence.
Advanced Marketing Strategies:
Orchestrated comprehensive digital advertising campaigns across diverse platforms, achieving exceptional ROI.
Engineered hyperlocal campaigns that generated substantial foot traffic, demonstrating a keen understanding of local market dynamics.
Crafted affiliate marketing strategies that unlocked new revenue streams and pioneered innovative Addressable TV Advertising campaigns.
Operational Excellence:
Drove operational excellence by standardizing a suite of Standard Operating Procedures (SOPs) across various business domains.
Managed and supportedMore...