Marketing executive with unwavering dedication to customer creation and retention. Expert at optimizing paid media budgets across digital (e.g. Google Ads) and traditional channels (e.g. CTV/OTT) and seamlessly integrating earned (PR) and owned media (SEO) strategies to drive down customer acquisition costs (CAC). Exceptional capabilities extend to customer retention with a proven ability across industries to drive product adoption, reduce churn, and upsell customer base, resulting in higher lifetime value More...