SEM stands for Search Engine Marketing. It's a type of online advertising that focuses on increasing the visibility of a website in search engine results pages (SERPs).
SEM encompasses both paid and organic efforts.
- Paid SEM involves using search engine advertising platforms like Google Ads to display ads on relevant search results pages. Advertisers pay per click or impression.
- Organic SEM refers to optimizing website content and structure to rank higher in organic search results. This involves using techniques like Search Engine Optimization (SEO).
SEM is a valuable tool for businesses looking to drive traffic, generate leads, and increase brand awareness online.More...