As a Head of Digital Products and E-commerce, I am a highly skilled and experienced professional with a background in Mechanical Engineering from UNICAMP and an MBA in Digital Business from USP. My journey includes a year of immersion in France, where I improved my French skills while studying and working, in addition to being fluent in English and Spanish.
Throughout my career, I have successfully led digital strategy in retail, from logistics operations to the implementation of renowned platforms like VTEX and Salesforce Commerce Cloud. My focus is on driving growth and efficiency, utilizing a data-driven approach to manage complex projects and large teams.
I have expertise in digital product development, UX/UI design, Conversion Rate Optimization (CRO), Observability, tagging, SEO, and performance marketing across multiple channels, from acquisition to CRM. My goal is to drive revenue and maximize efficiency, ensuring the success of our digital initiatives in a highly competitive market.
I began my career managing the logistics operation of an e-commerce site that processed around 20,000 orders per month, in addition to leading the customer service team (CS/CX). I quickly moved on to more extensive roles, planning and operating complex e-commerce operations with various platforms, from VTEX, Salesforce Commerce Cloud, Shopify and other regional ones.
Since 2019, I have worked in the luxury retail sector, even writing an academic paper during my MBA on the performance of luxury brands in Brazil. In 2019, I had my first experience with agile software development methodologies, applying a modified version of Scrum for the development and monitoring of UX for websites where I acted as Product Owner, Business Owner, and Team Lead.
I am accustomed to managing complex P&Ls, leading large teams of senior and junior professionals, and am praised for my people management skills. On several occasions, I significantly increased the revenue of the companies I worked for, achieving a 73% increase in e-commerce revenue More...