Ibrahim Als is a Behavioral Economist at Doughit, where he designs data-driven interventions that help millions of users make smarter financial decisions. Combining academic rigor with real-world experimentation, he leads cross-functional teams to translate behavioral insights into product features that increase savings and reduce impulsive spending. Before joining Doughit, Ibrahim advised fintech startups and retail banks on pricing, customer engagement, and choice architecture. He frequently speaks at industry conferences on behavioral design and has published research on how subtle changes in digital interfaces can dramatically shift consumer financial behavior.More...