I’m Desislava Sredkova, a design generalist with 15 years of experience crafting impactful visual identities, products, and interiors. As the founder of Awblak, I bridge the physical and digital realms to create cohesive brand experiences that are both provocative and sophisticated.
My work spans startups, NGOs, and global brands, focusing on blending aesthetics with purpose to connect deeply with audiences. Passionate about entrepreneurship, I’m active in design and creative ecosystems, constantly seeking opportunities to innovate and make a lasting impact.
When I’m not designing, I’m exploring the intersection of storytelling, technology, and education.More...