Luca Lanza, Partner and Consultancy Practice Director at Kettydo+, is a strategic and innovative leader with a human-centered, design-driven approach. With a career that spans key roles at Kettydo+, Value Partners, and numerous international digital transformation projects in the entertainment and music business sectors, Luca has developed over 15 years of international experience in driving complex Loyalty Innovation and omnichannel Engagement strategies for major Italian brands, primarily in the FMCG, Food, Retail & GDO, Financial, Insurance, and Pharma sectors.
An expert in Design Thinking for Business Innovation, Service Design & Experience Design, and digital strategies, Luca holds a degree in Economic and Social History from the University of Parma, where he also served as a researcher for several years. He has further honed his skills in Business Innovation at Stanford University and various other international institutions.
His vision combines analysis, creativity, empathy, and emotional intelligence with a strong aptitude for digital anthropology and socio-cultural analysis, to create holistic, actionable, and, above all, measurable solutions that serve experience innovation and truly sustainable business practices.More...