I am a marketing and sales strategist with over a decade of experience in corporate environments and as the founder of Dois Lados Digital, a consultancy specialized in building predictable growth for companies that already sell, but feel that marketing and sales are not properly aligned.
My professional journey includes strategic roles in medium and large companies, as well as hands-on experience running my own business. This background has given me a rare perspective in the market: I understand marketing not just as communication, but as a system that must drive clarity, better decision-making, and real impact on revenue.
At Dois Lados Digital, I work directly on developing strategies that integrate positioning, content, lead generation, CRM, and sales processes, always tailored to each company’s reality. I have led projects for B2B companies, healthcare clinics, Pilates studios, real estate firms, industrial businesses, e-commerce brands, travel agencies, and service providers who needed to move beyond improvisation and adopt a structured, method-driven approach.
My work starts with diagnosis: identifying where opportunities are being lost, which decisions are being made without reliable data, and how marketing can evolve from simple digital presence into a true growth engine. From there, I design clear, practical, and sustainable strategies, without shortcuts, empty promises, or generic formulas.
I have strong experience in:
- Marketing strategy and positioning
- Content planning and management with a sales focus
- CRM structuring and organization
- Marketing and sales integration
- Processes, metrics, and performance indicators
- Strategic projects for growing companies
Dois Lados Digital was created precisely from this vision: to connect strategy and execution, creativity and process, marketing and sales. We work side by side with business owners and managers who seek clarity, organization, and consistent results, not just more posts or isolated campaigns.
If you are looking for a professional who appMore...