### **Professional Summary**
**Data-Driven Content & Growth Specialist** with 8+ years of experience crafting high-impact strategies for complex audiences (e.g., SMEs). Hybrid creative-analytical thinker focused on **storytelling that converts**, blending **ROI-driven creativity** with **CX, agile methodologies, and growth hacking**.
**Key Strengths:**
✔ **Content Scaling**: Design strategies that boost engagement, conversion, and digital adoption (web/app).
✔ **Growth Hacking**: Lead experiments across owned/paid channels to hit OKRs (stickiness, NPS, digitalization).
✔ **Data Storytelling**: Proficient in **Looker Studio, Digimind, Meta Ads, A/B testing**, and agile tools (Scrum, Jira).
✔ **Cross-Functional Leadership**: Collaborate with data, CRM, and marketing teams to align content with business metrics.
**Recent Impact**: At **BCI (Pyme Digital Channels)**, transformed a low-retention digital account into a revenue driver through **transparent CX communication** and iterative testing. Formerly **Digital Marketing Manager (LeytonMedia)** and **Brand Strategist (Marca Chile)**, with a background in journalism (UC Chile) and digital integration.
**Passion**: Building **lightweight, data-backed content ecosystems** that merge creativity with scalability.More...