David Haunold
Growth & Go-to-Market Advisory
I help companies translate their existing capabilities, products and services into structured, predictable revenue – from strategic positioning through to successful deal execution. With 20 years of professional experience, including C-level roles as CEO, COO and CRO – embedded operationally, not just in an advisory capacity.
[email protected]
Vienna, Austria
APPROACH & WORKING STYLE
Not advisory from the outside.
Operational partnership.
I work with companies that want to structure, accelerate or scale their growth – and are looking for an experienced partner who doesn't just think alongside them, but executes. The difference from conventional consulting: I don't just bring concepts, I deliver.
Working closely with management, focused on pipeline, deals and measurable outcomes.
Typical clients: consulting firms & agencies, tech and SaaS companies, growth-oriented mid-market businesses & scale-ups – including family-owned companies looking for professional growth support without the overhead of a large consultancy.
AI AS A MULTIPLIER
I leverage AI tools to accelerate market intelligence, account research, outreach personalization, and pipeline analytics – so you get the output of a larger team at the cost of one experienced advisor.
RELEVANT BACKGROUND
What I bring to the table
ENTERPRISE SALES · 8+ YEARS
Senior Director Sales at Merkle/dentsu – structured sale of complex digital projects to C-level stakeholders. ARR €2.25M, +25% in 2023, +34% in 2024. Focus on FSI, Retail, Industrial.
GO-TO-MARKET & POSITIONING · 15+ YEARS
Built scalable go-to-market models – from Gruner+Jahr/Bertelsmann and Salzburger Nachrichten to geolad (SaaS) and Merkle. For digital service providers, media businesses and SaaS companies.
TEAM & ORGANISATION BUILDING · 10+ YEARS
Team lead of up to 20 people. COO at META Communication (98 employees), CEO at geolad. Won 7 out of 10 pitches at META.
HANDS-ON EXECUTION
Not purely advisory – I work operationally, closely integrated More...