As Alexandr Havlicek, Head of Digital at DER Touristik CZ, I have successfully led the digital transformation of the company, implementing innovative digital strategies that have significantly boosted online sales and customer engagement. I have also overseen the development of a new, user-friendly website and mobile app, improving the customer experience and increasing online bookings. Additionally, I have implemented data-driven marketing strategies, leading to improved customer targeting and increased ROMore...