I Am a highly accomplished Marketing professional with extensive experience spanning the pharmaceutical, Fast Moving Consumer Goods (FMCG), and international logistics industries. With a proven track record in brand building, sales, and new business development, leading multidisciplinary, multicultural, and cross-functional teams. Proven strong negotiation and communication skills, goal-oriented approach, flexibility, and exceptional ability to build relationships both internally and externally.
Key Strengths & Expertise:
* Strategic Marketing & Brand Building: Proficient in designing and implementing comprehensive marketing strategies, including market vision, brand positioning, and 360 media strategies for global and regional brands. Demonstrated success in achieving market leadership, notably increasing Bion3's market share to over 50%.
* Product Launch & Management: Skilled in leading successful new product launches, from market analysis and advertising campaigns to cross-functional team coordination and sales force training. Managed diverse brand portfolios, including anti-infective, OTC, obesity, pain, and established pharmaceutical brands.
* Sales & Business Development: Extensive experience in driving sales objectives, identifying growth opportunities through market and trend analysis, and developing commercial plans with key partners and distributors. Achieved 30% sales growth in anti-infective brands by implementing targeted marketing and sales strategies.
* Leadership & Team Collaboration: Proven ability to manage and coordinate work teams, provide continuous support to sales forces, and collaborate with regional teams to align strategies and share best practices. Enhanced skills in personnel management and effective communication.
* Digital Marketing Acumen: Experienced in developing content strategies, managing social media to enhance online presence, optimizing digital campaigns through data analysis and KPI tracking, and managing digital marketing budgets. Achieved a 10% increase in medical pMore...