Strategic Planner with experience with brands like VISA, Correos, Burger King, Ecoembes, Ibercaja, Ruavieja, IDAE, Paradores, Skoda, Beobank or Bpost as well as different institutions within the European Commission framework.
While I was doing a master degree on Strategic Planning at Brother Madrid, I also made test campaigns for Alpro, Schweppes and Lynk&CO.
My favorite part of this job is the creative strategy: being able to find insights, data and inspiration and making creative routes out of them. I also love spotting trends and turning them into reports that can help clients to keep up in this fast-paced world.
Performing social listening tasks, building buyer personas and designing customer journeys are on my skillset as well.
In my spare time I like to be active on social media and search about politics and economics. Other hobbies include chess, arts, fashion, travelling and blogging.More...