John Cas, as a Consumer Activation Specialist, is responsible for developing and implementing strategies to engage and activate consumers. He is focused on creating consumer-centric campaigns that drive brand awareness, customer engagement, and sales growth. His role involves analyzing consumer behavior, identifying opportunities for engagement, and crafting a strategic and creative activation plan for implementation. Throughout his career as co-founder of two activation agencies, he has worked with various high-profile multinational brands, helping them build strong customer relationships and achieve significant market growth. John continues to bring his passion for consumer engagement to his work, constantly seeking innovative ways to drive consumer action and brand loyalty.More...