As an accomplished communications and public relations professional with a background in tourism, hospitality, and event management, I bring a strategic approach to building brand awareness, media engagement, and storytelling. I specialize in media relations, crisis communication, and high-impact campaign development, with a passion for promoting destinations and enhancing brand visibility on both national and international stages.
My recent role as Communications Manager at the Colorado Tourism Office showcased my expertise in executing statewide media strategies, where I managed a $250K PR budget, generated substantial earned media for programs like EV Byways and Dark Sky Mentorship, and led initiatives such as the Colorado MICHELIN Guide program. My work consistently emphasizes promoting sustainable tourism and responsible travel, highlighted through award-winning campaigns like "The SLV is the Place to Be," which earned a Gold HSMAI Adrian Award. I’m well-versed in managing crisis communications, as demonstrated by my development of a comprehensive, tiered Crisis Communications Plan designed to support partners equitably.
In prior roles with TURNER PR and Visit North Carolina, I honed my abilities in event coordination, PR campaign execution, and relationship building with global media partners, securing placements in top-tier publications including Condé Nast Traveler and Travel + Leisure. I’ve successfully developed and led media missions, FAM tours, and targeted marketing campaigns, leveraging my knack for crafting compelling narratives and building productive partnerships with journalists, influencers, and industry stakeholders.
I hold a Bachelor’s Degree in Hospitality and Tourism Management from Appalachian State University and have completed advanced training in business communication and storytelling through the Economist Education program. With a strong commitment to amplifying tourism experiences and a record of strategic success, I’m ready to bring impactful PR and communications expertise to neMore...