I am Hernán Pérez, a multidisciplinary creative with over +20 years of experience as a Director of Photography and storyteller for international film, documentary, and advertising projects. My career has taken me to more than 85 cities worldwide, working with high-profile clients and today with platforms such as Netflix, Amazon, HBO and Movistar Plus.
In recent years, I have integrated Generative AI into my creative workflow, specialising in Prompt Engineering to design cinematic, visually compelling, and context-aware outputs for tools like Midjourney, RUNWAY, KREA, and ChatGPT. My approach blends narrative depth with technical precision, ensuring prompts are not only functional but also aligned with storytelling and brand voice.
I excel at:
• Designing visual and narrative prompts that achieve consistent results across iterations.
• Translating abstract creative ideas into clear, optimised AI inputs.
• Working collaboratively with remote teams to adapt AI output into production-ready material.
• Applying my cinematographic eye to ensure composition, lighting, and mood are coherent and intentional.
Whether it’s crafting hyper-detailed visual prompts, refining AI-assisted scripts, or integrating generative content into broader creative strategies, I bring the precision of a cinematographer and the adaptability of a problem-solver to every project.
Alongside my creative work, I have also served as Executive Producer and CEO of my own production company NOLICH , leading projects from development to delivery. This role has given me a comprehensive understanding of the executive, logistical, and strategic aspects of production — from budgeting and resource allocation to client negotiations and team management — allowing me to approach each project with a 360º vision that balances artistic ambition with practical execution.
If you’re looking for a Prompt Engineer who understands both the technical mechanics of AI and the nuances of visual storytelling, I’d be happy to collaborateMore...