I've been in the digital marketing world for 5 years - working with global brands (10+ countries market share) and local ones. After all this, I've learnt one thing - social media works the same for all - if you know how to make it work for you. I get very creative with my work, however I'm quite good at strategic thinking, too. So it goes without saying that my approach to brands' social media presence has a mix of both.More...