Conversation Design Institute
Company Employees
John Cockrell
Senior Brand Copywriter
Verified
Hi everyone! John here. I’m a copywriter and messaging strategist who partners with B2B/B2C brands and companies committed to social impact. My specialties: • Brand Building: internal stuff like mission statements, brand promise and purpose, value props, core values, voice and tone guidelines, company/product naming and tagline • Communications: audience-facing stuff like copywriting, content planning, narratives and storytelling, advertising and email campaigns, marketing and fundraising collateral My passions: • Soccer • Cycling • Travel and exploring • Collaborating with folks who give a damnMore...