Planning Director@Saudi Tourism Authority | الهيئة السعودية للسياحة
Verified
Zaynab is the Planning Director at the STA, where she leads strategic initiatives and business planning to enhance the Saudi’s tourism appeal. She has also worked in multiple capacities at Expo 2020 Dubai from legacy planning to developing sales and marketing strategies. Zaynab was brought up in a multicultural boiling pot which is Dubai and strives to be the best version of herself everyday, with a focus on lifelong learning.More...
Nthupula Masipa
Senior Business Associate
Verified
A conduit.
I craft clean, compelling copy that speaks not only to the heart of a brand but also to the psychology of its audience. With a sharp eye for strategy, granular insight, and nuance, I fine-tune messaging to reflect both purpose, clarity, and intentionality — whether conceptual, tactical, or emotive. My background spans investment banking, global consulting, high-growth startups, and wellness work, so I bring both systems thinking and rhythmic creativity to every brief. I’ve worked in the Office of the CEO at a generics pharmaceutical, co-led Africa-focused ventures, and currently shape language at a startup reimagining digital commerce across emerging markets. I work with individuals and teams to convert business plans, essays, social content, research papers, and more from idea to final form — or step in as the final eyes to elevate and refine, ensuring delivery that is on time, on tone, and unmistakably yours.
From editing to full-scale development, I bring language to life in a way that feels like it came straight from you!More...