Sales and channel leader with 20+ years of experience growing revenue, launching partner ecosystems, and supporting teams across EMEA, the US, and APAC.
Success has come through creating clarity, building belief, and aligning people with strategy.
Known for building programmes from the ground up, navigating complex go-to-market motions, and working shoulder to shoulder with partners and teams to drive meaningful outcomes.
The focus isn't just on targets, it's on building cultures where people feel connected to the mission, confident in their role, and supported to do their best work. When teams believe in the journey, they deliver, not because they're told to, but because they want to.
Equally comfortable rolling up sleeves as an individual contributor, whether that's leading strategic deals, supporting
enablement, or account managing key partners to unlock growth and long-term value. Proven track record across IoT, AI, SaaS, and connectivity, with a hands-on, purpose-led approach that balances strategic vision with commercial sharpness.
Key Achievements
Dubber: Led the launch of TPM with Vodafone UK, driving net new revenue and retained Red Brand by repositioning
Dubber's PCI solution during competitive review, preventing churn and securing continued partnership.
Connex AI: Secured four strategic partners and initiated Tier 1 distribution discussions, establishing a competitive,
channel-first model in the AI-led CX space.
KORE Wireless: Built and led an 8-person SDR team across EMEA, increased conversion rates by 22%, and grew
qualified pipeline by over £2.5M through targeted outreach and improved prospecting workflows.
Black Box Network Services: Progressed rapidly through three leadership roles, owning a £25M P&L, generating
£2.8M in net new Distribution revenue, and delivering 8% YoY growth across UK and Nordics.
Maverick AV (TD SYNNEX): Delivered 23% YoY growth in Epson projector sales and managed strategic accounts
including Misco, Insight, CDW, Amazon, and PC World Business.More...
Mels Smith
Marketing and Websites@eSmiths
Verified
Mels Smith is a seasoned professional who currently serves as the Marketing Director for eSmiths Company. With over 15 years of experience in the marketing industry, Mels has developed a deep understanding of market trends, consumer behavior, and brand management. His commitment to strategic planning and innovative campaigns has resulted in significant growth for various brands throughout his career. Prior to joining eSmiths, Mels held leadership roles at several renowned companies where he honed his skills in digital marketing, data analysis, and team management. Mels holds a Bachelor's degree in Marketing from the University of California. His passion for marketing is fueled by his love for understanding customer needs and translating them into successful marketing strategies.More...